Digitization and the implementation of marketing technologies are currently at top of the agenda of many companies. Why? Because optimizing marketing spend and processes is more important now than ever. This is due to the fact that budgets are currently ...
In 2017, I looked at the topic of programmatic advertising and created a slide deck that will give you a quick and comprehensive overview of this very interesting marketing technology and trend. Although 3 years have passed the slide deck ...
Nowadays, when the word metadata is mentioned, you might quickly think of additional information that has to be maintained manually in different applications. However metadata have incredible potential and are the essential basis for applications in the field of artificial ...
For the majority of people Artificial Intelligence, or short AI, is is basically a frequently used buzzword. Almost everyone has already heard about it in combination with smartphones, cars or other technologies but most of the people don’t know how ...