In 2017, I did my A-levels to qualify for university, and during my course I had to present a topic of my choice in English. That’s why I looked at the topic of programmatic advertising and created a slide deck that will give you a quick and comprehensive overview of this very interesting marketing technology and trend. Although 3 years have passed the slide deck is still not out of date and worth reading.
Content
In my presentation you will get some basic explanations about:
- Cookies, Pixels, Banner ads
- Ad servers, Ad networks, Ad exchanges
- Demand side platforms (DSP), Supply side platforms (SSP), Data management Platforms (DMP)
- Real-time bidding auction
- Header bidding
- First-party data, Second-party data, Third-party data
- Retargeting, Content-based targeting, Contextual targeting, Semantic targeting, Behavioral targeting, Look-a-like modeling
- Mobile Marketing
- Ad Fraud
- Viewability
- Ad blocking
- Attribution
- Programmatic video ads
- Programmatic native
- Programmatic TV
- Programmatic print
- Programmatic audio
- Programmatic out-of-home
Download
If you like feel free to download my presentation.
I would appreciate a comment how you liked it!
